Tech absorbs the opposition

The battle lines are drawn between the corporate tech giants and a group of hackers. Although, looking at Wikipedia the group isn’t so small at a quarter of a million and it’s more of a community. So how does tech deal with this?

Looking back, Microsoft had (and may still have) an internal policy of “Embrace, extend, and extinguish“. Where the company would embrace a new technology. Then extend it with custom feature that were only supported by the company. And with the final hope of extinguishing a competitor. This list of examples maybe something you can add to your game for when the tech giants battle it out.

As the Net has developed and evolved over the last 30 years, it’s grown in unexpected ways. The Open Source movement of creating code and releasing it for free is a threat to the way corporations work. What are they going to do about it?

More recently, Windows to become emulation layer atop Linux kernel, predicts Eric Raymond. So a new plan, use the new open source tech someone has developed and throw a few coins their way to save on your development costs. Looks good in terms of PR, the best talent can be hired on and if the project fails the source code can be rewritten by some code monkeys.